March 14, 2014 by Hope W.
So, The Hollywood Reporter reports that Captain America 3 will be the previously untitled Marvel film challenging Batman vs. Superman on May 6, 2016.
I really highly doubt that both films will end up opening on the same day. There is too much at stake, since they target the same demographic of moviegoers, and many American moviegoers won’t watch both in the same weekend because it is too expensive and inconvenient for them to do so. The comic book fans will, but as I am beginning to realise, the ratio of fans and movie lovers to regular people who occasionally go to the movies is very small; and it’s the regular people that make up the biggest chunk of a box office gross.
As I mentioned before, it’s a pissing contest, and since Marvel Studios president Kevin Feige has come out and said that he has no plans to move off the date, it’s up to Warner Bros. to see how long they want to keep up this standoff. I suppose they were hoping that one of the lesser known superheroes in Marvel’s pipeline, like Doctor Strange, would be opening on that date. But now that they are facing the Captain, who has established himself as a worthy contender against a potentially Avengers-sized hit, I believe it’s just a matter of time before we hear news from Warner Bros. shifting their release date, before all the available weekends in that summer get taken up and then they *really* have to duke it out.
In other news, Captain America: The Winter Soldier premiered last night in Los Angeles. Two more weeks before it hits Singapore!